Social Business For Real Work

I’ve started writing a new series on the BroadVision blog, called “Social Business For Real Work”.  The focus here is much more down-to-earth and pragmatic than my previous series, The Business Communication Revolution - it aims to give examples of how social business techniques can be applied to real business problems right now.

The introduction and the first four articles are now online, with a new article published every week or so. Click on cartoons below to link to each article.

Social Business For Real Work

A New Employees First Day

The Company Meeting

Align Sales And Marketing

At the Digital Marketing Show

I was presenting at the Digital Marketing Show in London last month, and afterwards spent a few moments talking to Lucy Smeddle of .rising about digital marketing trends. In the video below, I talk about the way we are getting to the “end of the beginning” of social media marketing and (hopefully) moving towards something a little less frivilous. I also talk about the potential of customers to exert more pressure on brands, if only there were a little better organised.